Soweto TV Viewership

Soweto TV Overview

The Channel’s main objective is to inform, educate & entertain our viewers while we empower and uplift the
community.

Soweto TV is a licensed 24 hour TV Channel that broadcasts in Soweto and extended to the areas around Joburg,
and as far as Vaal, Ekhuruleni and Tshwane.
Soweto TV is available Free-To-Air in Gauteng & also available across Southern Africa on pay tv (DStv).
With 3 million viewers, Soweto TV is best positioned to

  • be an alternative media platform that develops talent
  • give access & opportunities to young creatives and entrepreneurs
  • be at the forefront of all sub-cultures in Soweto, Johannesburg and ultimately Gauteng
  • be an ambitious global & 21 century media platform, rooted in a heritage rich community
  • be an ultimately reliable source of information

Soweto Tv Community channel’s content offering is guided by the obligations and conditions of the renewed broadcast license from Icasa, monitored by the compliance officer, who uses quotas prescribed by the license

Community License Broadcast Obligations:

The number of hours we should deliver weekly are as follows:

GENRE HOURS
NEWS 22.5
MUSIC 37.5
TALK 47
YOUTH 35
MAGAZINE AND VARIETY 15

The Channel’s content is driven and guided by Soweto TV’s 4 pillars

  • Brand Soweto – All things township, Everything Soweto & ‘Kasi’ Mentality
  • History of Soweto – Rich Culture & Heritage
  • Good News – Uplifting & inspirational Stories
  • Entrepreneurial opportunities – educating & showcasing SMME’s and the heroes behind them

 

The Channel’s content is a mixture of 10 genres

  • News
  • Education
  • Dramas & Movies (Local & Int.)
  • Children TV – create new shows
  • Local & International Sports – Improve our offering
  • Reality – create new shows
  • Music – create more quality studio shows
  • Documentaries – acquire & create more
  • Gospel – be an Authority
  • Soapies & Drama – acquire more & create a Drama division

AVERAGE AGE

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37
AVERAGE AGE
15 – 24 25 – 34 35 – 49 50+
22% 27% 28% 23%

AVERAGE PERSONAL INCOME

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AVERAGE PERSONAL INCOME: R5 703

VIEWERSHIP P7D

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3 089 000

GENDER

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MALE: 41%
FEMALE: 59%

AVERAGE HOUSEHOLD INCOME

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AVERAGE HOUSE INCOME: R12 404

LSM

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3% 50% 35% 13%
LSM 1-4 LSM 5-6 LSM 7-8 LSM 9-10

RACE

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BLACK: 97%
COLOURED: 2%
INDIAN: 0%
WHITE: 0%

WORKING STATUS

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WORKING STATUS: 39%

EDUCATION

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UP TO SOME HIGH: 43%
MATRIC: 39%
TERTIARY: 18%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 56%
kzn KWAZULU NATAL: 4%
ec EASTERN CAPE: 4%
wc WESTERN CAPE: 4%
nc NORTHERN CAPE: 1%
fs FREE STATE: 5%
nw NORTH WEST: 6%
mpum MPUMALANGA: 9%
limp LIMPOPO: 9%

PSYCHOGRAPHICS:

  • 8 in 10 are in LSM 6-10
  • Average age 37 years
  • 6 out of 10 have matric or higher education
  • Average monthly household income is R12 647
  • Four in five viewers are wholly or partly responsible for day-to-day purchases of the household