Business Day TV Viewership

Business Day TV

Business Day TV – This is the go-to channel for all things business. This is where investors, novice and expert alike come to, for a wrap of the day’s market moving news and investment tips. The channel is available on DStv Channel 412 on premium and compact bouquets. It’s also reaches 8 Sub-Saharan African countries. We pride ourselves in offering programming that gives our viewers access to business and investment tips from some of the country top business leaders and market watchers.

The channel has 4 main content strands:

  • News & Investments – Viewers get an hourly brief on the important news of the day. Top market watchers will give their view on what’s moving markets and where you should consider putting your money.
  • Personal Finance – From the basics of saving to more complex matters like retirement planning, we help our viewers get into financial shape and prepare for the later years.
  • Small Business – We believe that growing the South African economy requires focusing on the SMME sector. BDTV prides itself in offering content that empowers our youth in particular to start their own businesses and create much needed employment. We’re also empowering viewers with simple business start-up templates so that anyone who puts their mind to it can literally start a business tomorrow.
  • Education – Simple, practical guides on the soft skills needed to succeed in the workplace and manage your businesses. Programmes here include the likes of Small Business MBA & Masterclass which we provide to our viewers, with tips that can help mould business and future leaders.
DStv Channel 412
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AVERAGE AGE

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37
AVERAGE AGE
15 – 24 25 – 34 35 – 49 50+
14% 39% 25% 21%

GENDER

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MALE: 48%
FEMALE: 52%
WORKING STATUS: 55%
AVERAGE PERSONAL INCOME: R16 678

LSM

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0% 8% 23% 69%
LSM 1-4 LSM 5-6 LSM 7-8 LSM 9-10

RACE

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BLACK: 75%
COLOURED: 3%
INDIAN: 3%
WHITE: 19%
AVERAGE HOUSE INCOME: R28 099

EDUCATION

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UP TO SOME HIGH: 13%
MATRIC: 21%
TERTIARY: 65%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG:51%
kzn KWAZULU NATAL: 12%
ec EASTERN CAPE: 7%
wc WESTERN CAPE: 16%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 2%
mpum MPUMALANGA: 3%
limp LIMPOPO: 4%

PSYCHOGRAPHICS:

Business Day TV viewers are optimistic and proud to be high net worth South Africans. They are well educated and tend to be CEOs, Directors, Senior Management or those who have their own businesses. Many of them have shares invested in the JSE are private bank clients and own second homes. Their propensity for knowledge means that Business Day TV is their primary source of business and market moving information.