Weekend Post Readership

Editor: Brett Horner
Twitter: @BrettRHorner
Format: Broadsheet
Distribution: Eastern Cape
Pub. handle:@WeekendPost

Overview

The Weekend Post is an award winning Saturday newspaper that features exclusive investigations and topical Eastern Cape news of interest to a high LSM reader. It’s leisure tabloid supplement My Weekend covers local travel, food and wine, décor and shopping as well as a weekly TV guide.

COST PER THOUSAND

COST PER THOUSAND
R319.95

INTERNET ACCESS

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63%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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54% 46%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R8 859

READERSHIP AND CIRCULATION

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READERSHIP: 157,000
CIRCULATION: 16,880
*EXCLUSIVE READERSHIP 53,000 (35%)

AGE GROUPS

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12% 24% 32% 33%
15-24 25-34 35-49 50+

RACE

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42% 20% 3% 35%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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35% 33% 28%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
3%
LSM
5-6
18%
LSM
7-8
33%
LSM
9-10
46%

WORK STATUS

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56%
WORKING

EDUCATION

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22% 47% 32%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 0%
kzn KWAZULU NATAL: 0%
ec EASTERN CAPE: 92%
wc WESTERN CAPE: 8%
nc NORTHERN CAPE: 0%
fs FREE STATE: 0%
nw NORTH WEST: 0%
mpum MPUMALANGA: 0%
limp LIMPOPO: 0%

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PSYCHOGRAPHICS:

Weekend Post empowers its readers with knowledge which gives them a sense of belonging and acceptance. They read this title to help them manage their time more effectively over the weekend – especially by consulting the entertainment supplement to see what there is to do. The title keeps them informed about local and international events, which equips them to deal with the week ahead. The weekend read helps them to relax and feel less stressed which in turn helps them to recharge their batteries before Monday – resulting in a sense of well-being and providing them with peace of mind. Family, parenting and being the provider is important to these readers.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics