The Herald Readership

 

Editor: Brett Horner
Twitter: @BrettRHorner
Format: Main Paper – Broadsheet
Distribution: Eastern Cape
Pub. handle: @HeraldPE

Overview

The Herald is Port Elizabeth’s leading local daily newspaper which has gained a reputation for courageous journalism. The newspaper focuses on serving the Nelson Mandela Bay metro with excellent coverage of municipal affairs and local politics, courts, crime and regional business as well as exposing local arts and entertainers. The senior sports team provides exclusive coverage of local school and club sport which does not appear on any other medium. The Herald has two supplements, La Femme a sassy pullout women’s lifestyle section published every Wednesday and Herald Leisure a fun guide to arts and entertainment, published every Friday.

COST PER THOUSAND

COST PER THOUSAND
R241.41

INTERNET ACCESS

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62%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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54% 46%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R9 699

READERSHIP AND CIRCULATION

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READERSHIP: 221,000
CIRCULATION: 17,067
*EXCLUSIVE READERSHIP 144,000 (65%)

AGE GROUPS

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16% 24% 32% 28%
15-24 25-34 35-49 50+

RACE

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61% 14% 1% 24%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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57% 21% 22%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
1%
LSM
5-6
25%
LSM
7-8
37%
LSM
9-10
38%

WORK STATUS

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58%
WORKING

EDUCATION

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19% 45% 37%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 0%
kzn KWAZULU NATAL: 0%
ec EASTERN CAPE: 97%
wc WESTERN CAPE: 3%
nc NORTHERN CAPE: 0%
fs FREE STATE: 0%
nw NORTH WEST: 0%
mpum MPUMALANGA: 0%
limp LIMPOPO: 0%

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PSYCHOGRAPHICS:

The Herald empowers its readers with knowledge which gives them a sense of belonging and acceptance. This title is a source of advancement in the workplace, by assisting them in finding better jobs, making better decisions around their careers resulting in their success and achievement. This ultimately boosts their self-esteem and confidence, which makes them feel more secure and self-assured.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics