Sunday World Lifestyle Readership

 

Editor: Abdul Milazi
Format: Tabloid
Distribution: National

Overview

Sunday World’s Lifestyle supplement was launched in May 2009. The supplement encompasses fashion, decor, gadgets, health, Sista B’s advice column, horoscopes, food and wine reads, while the staples like Shwashwi (gossip), World of Jobs, World of Motoring continue as before. All content is flavoured with a personality and celeb focus – slightly provocative writing to entertain and inform readers.

COST PER THOUSAND

COST PER THOUSAND
R

INTERNET ACCESS

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46%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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57% 43%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R8 406

READERSHIP AND CIRCULATION

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READERSHIP: 1 015 000
CIRCULATION: 102 765
*EXCLUSIVE READERSHIP

AGE GROUPS

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18% 38% 31% 12%
15-24 25-34 35-49 50+

RACE

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97% 1% 1% 1%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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91% 1% 6%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
4%
LSM
5-6
35%
LSM
7-8
36%
LSM
9-10
25%

WORK STATUS

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51%
WORKING

EDUCATION

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22% 49% 30%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 65%
kzn KWAZULU NATAL: 5%
ec EASTERN CAPE: 2%
wc WESTERN CAPE: 0%
nc NORTHERN CAPE: 2%
fs FREE STATE: 3%
nw NORTH WEST: 11%
mpum MPUMALANGA: 6%
limp LIMPOPO: 7%

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PSYCHOGRAPHICS:

Sunday World readers are conspicuous consumers, using brands to reflect their position in their community – they are image conscious and stylish and like to be seen driving the right car and wearing the right labels, but within their means. They love their homes and aim to beautify their living space with good, quality things, where they can spend time with their family. They like to be learning new things and to be well-informed – they trust advertising to equip them to make the wisest product choices. Many aspire to owning their own businesses in the future. They are proud to be South African as well as respectful of their African cultural roots. They are into technology, music, and looking after their health (appearances matter).