Sunday World Lifestyle Readership
Sunday World’s Lifestyle supplement was launched in May 2009. The supplement encompasses fashion, decor, gadgets, health, Sista B’s advice column, horoscopes, food and wine reads, while the staples like Shwashwi (gossip), World of Jobs, World of Motoring continue as before. All content is flavoured with a personality and celeb focus – slightly provocative writing to entertain and inform readers.
Sunday World readers are conspicuous consumers, using brands to reflect their position in their community – they are image conscious and stylish and like to be seen driving the right car and wearing the right labels, but within their means. They love their homes and aim to beautify their living space with good, quality things, where they can spend time with their family. They like to be learning new things and to be well-informed – they trust advertising to equip them to make the wisest product choices. Many aspire to owning their own businesses in the future. They are proud to be South African as well as respectful of their African cultural roots. They are into technology, music, and looking after their health (appearances matter).