Sunday Times Home Readership

Editor: Leana Schoeman
Format: Tabloid
Distribution: National
 

Overview

Our elegant Home section is inspiring, highly visual and above all, instructive. South Africans want homes that are warm, inviting and beautiful… places where family and friends can’t wait to gather.

We show our readers how to create these spaces by bringing them the best décor, design, garden and home-improvement advice. Once inside, expect beautiful featured homes, décor inspiration and the newest, most covetable furniture and décor items selected from a wide range of local homeware stores. These spaces and ideas are aspirational but always accessible, so whether readers are design aficionados or simply in search of some practical, cost-effective ideas, Home is right up their street.

AGE GROUPS

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 Average Age
39
16% 26% 31% 27%
15-24 25-34 35-49 50+

GENDER

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48% 52%
MALE FEMALE

READERSHIP AND CIRCULATION

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READERSHIP: 2,190,000
CIRCULATION: 251,645

*EXCLUSIVE READERSHIP NA

RACE

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69% 8% 8% 15%
BLACK COLOURED INDIAN WHITE

READERSHIP BY PROVINCE

Gauteng GAUTENG: 48%
kzn KWAZULU NATAL: 16%
ec EASTERN CAPE: 9%
wc WESTERN CAPE: 11%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 5%
mpum MPUMALANGA: 8%
limp LIMPOPO: 2%

LIVING STANDARDS MEASURE

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LSM
1-4
3%
LSM
5-6
20%
LSM
7-8
35%
LSM
9-10
42%

WORK STATUS

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49%
WORKING

EDUCATION

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20% 42% 38%
UP TO MATRIC MATRIC TERTIARY

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics6