Sunday Times Food Readership

Editor: Hilary Biller
Format: Tabloid
Distribution: National
Pub. handle:@SundayTimesFood

Overview

Informative, vibrant and highly visual, Food is a dedicated section of LS designed to celebrate and share the joy of food. Fully embracing the global trend toward food as entertainment and recreation, we reflect this food fascination with gusto and an insatiable appetite.

Every week, we serve our readers the freshest take on good food, giving advertisers the opportunity to speak to a large newspaper audience in a magazine style format. We cover the seasons, special events and holidays with a non-stop feast that includes something for everyone, from the home cook to the accomplished entertainer. Plus the most entertaining restaurant reviews in town.

COST PER THOUSAND

COST PER THOUSAND
59.84

AGE GROUPS

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 Average Age
39
17% 27% 32% 24%
15-24 25-34 35-49 50+

GENDER

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40% 60%
MALE FEMALE

READERSHIP AND CIRCULATION

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READERSHIP: 2,190,000
CIRCULATION: 251,645

RACE

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68% 8% 9% 15%
BLACK COLOURED INDIAN WHITE

READERSHIP BY PROVINCE

Gauteng GAUTENG: 47%
kzn KWAZULU NATAL: 16%
ec EASTERN CAPE: 9%
wc WESTERN CAPE: 12%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 4%
mpum MPUMALANGA: 7%
limp LIMPOPO: 3%

LIVING STANDARDS MEASURE

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LSM
1-4
3%
LSM
5-6
20%
LSM
7-8
36%
LSM
9-10
41%

WORK STATUS

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46%
WORKING

EDUCATION

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20% 42% 37%
UP TO MATRIC MATRIC TERTIARY

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics