Sunday Times Fashion Readership

Editor: Sharon Becker
Format: Tabloid
Distribution: National

Overview

Our Fashion section provides the ultimate guide to what is new and hot on the South African fashion and beauty scene. It is a fun, inspiring and credible read for fashionistas and beauty-lovers across the country. At a time when there’s a plethora of brands out there, we cut through the clutter to bring a brilliantly curated, always on trend and up-to-the-minute mix of hot shopping, beautiful shoots and breaking news.

Our Fashion contributors give readers a dose of inspiring, highly visual content that shows them exactly what’s new in store every week. We feature shopping, snappy Q&As with industry players, local and international fashion news. A weekly themed professionally styled shoot highlights the hottest looks, trends and must-haves, interpreted in ways that make it easy for readers to get the look.

We also focus on beauty: new products, tips and tricks, colour trends and advice for all budgets.

AGE GROUPS

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 Average Age
38
20% 28% 31% 21%
15-24 25-34 35-49 50+

GENDER

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44% 56%
MALE FEMALE

READERSHIP AND CIRCULATION

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READERSHIP: 2,190,000
CIRCULATION: 251,645

RACE

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70% 8% 8% 14%
BLACK COLOURED INDIAN WHITE

READERSHIP BY PROVINCE

Gauteng GAUTENG: 47%
kzn KWAZULU NATAL: 15%
ec EASTERN CAPE: 10%
wc WESTERN CAPE: 12%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 4%
mpum MPUMALANGA: 7%
limp LIMPOPO: 3%

LIVING STANDARDS MEASURE

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LSM
1-4
3%
LSM
5-6
22%
LSM
7-8
35%
LSM
9-10
40%

WORK STATUS

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46%
WORKING

EDUCATION

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19% 43% 39%
UP TO MATRIC MATRIC TERTIARY

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics