Sunday Times Careers Readership

 

Editor: Ron Derby
Format: Broadsheet
Distribution: National

Overview

Sunday Times Careers is not only read to find employment – it is read to keep up-to-date with workplace/labour developments and to obtain a comparative view of salaries and benefits. Careers offers concise, hands-on information and advice on all areas of personal finance and consumer issues.

COST PER THOUSAND

COST PER THOUSAND
R82.04

INTERNET ACCESS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
58%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

58% 42%
MALE FEMALE

PERSONAL INCOME

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

AVERAGE PERSONAL INCOME
R11 425

READERSHIP AND CIRCULATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

READERSHIP: 2,392,000
CIRCULATION: 251,645

AGE GROUPS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

20% 30% 31% 19%
15-24 25-34 35-49 50+

RACE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

75% 6% 8% 11%
BLACK COLOURED INDIAN WHITE

LANGUAGE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

68% 7% 23%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

LSM
1-4
2%
LSM
5-6
24%
LSM
7-8
33%
LSM
9-10
41%

WORK STATUS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

56%
WORKING

EDUCATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

19% 41% 40%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 44%
kzn KWAZULU NATAL: 17%
ec EASTERN CAPE: 10%
wc WESTERN CAPE: 9%
nc NORTHERN CAPE: 1%
fs FREE STATE: 2%
nw NORTH WEST: 8%
mpum MPUMALANGA: 4%
limp LIMPOPO: 7%

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

 

PSYCHOGRAPHICS:

One in two Sunday Times reader usually read Careers, spending just under half an hour on this appointments supplement. 83% of Careers readers use newspaper recruitment pages when looking for a new job. Three in four Careers readers read all or most of the supplement and close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate Careers as excellent, very good or good. Sundays allow for more thorough read of appointment supplements and business news.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics