Sunday Times Business Times Readership

 

Editor: Ron Derby
Format: Broadsheet
Distribution: National

Overview

Sunday Times Business Times is the widest reaching business title in the country. Who are the movers and shakers behind business in South Africa today? Business Times award-winning teams of journalists look at the people and issues behind South Africa’s largest and best-known companies and offer comprehensive analysis of today’s business trends. The pages play host to the views of leading commentators on the big business and economic stories of the moment. It also includes It’s My Business which is packed to the brim with straight talking, no nonsense information on how best to run a small business (enterprises employing 1- 50 people). Stories told in this supplement are from real life small business owners who speak candidly about their successes and their failures and share what they have learnt with the rest of the small business community.

INTERNET ACCESS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards
72%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

58% 42%
MALE FEMALE

PERSONAL INCOME

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

AVERAGE PERSONAL INCOME
R13 803

READERSHIP AND CIRCULATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

READERSHIP: 2,392,000
CIRCULATION: 261,024
*EXCLUSIVE READERSHIP 1,493,000 (62%)

AGE GROUPS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

14% 26% 34% 26%
15-24 25-34 35-49 50+

RACE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

73% 7% 7% 14%
BLACK COLOURED INDIAN WHITE

LANGUAGE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

64% 9% 27%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

LSM
1-4
3%
LSM
5-6
22%
LSM
7-8
34%
LSM
9-10
41%

WORK STATUS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

55%
WORKING

EDUCATION

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

17% 38% 45%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 49%
kzn KWAZULU NATAL: 13%
ec EASTERN CAPE: 11%
wc WESTERN CAPE: 10%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 5%
mpum MPUMALANGA: 5%
limp LIMPOPO: 3%

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

 

PSYCHOGRAPHICS:

Business Times readers spend an hour and a quarter paging through this supplement. One in four read every single word printed – much higher than other business publications. Close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 94% rate the Business Times as excellent, very good or good. Sundays allow for a more thorough read of business news.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics