Saturday Dispatch Readership

 

Editor: Sibusiso Ngalwa
Format: Tabloid
Distribution: Eastern Cape

Overview

Saturday Dispatch carries a fine blend of news and features with a strong focus on lifestyle and leisure content. Readers choose this title to catch up on the week’s news, when they have more time to focus in-depth on stories. While the local coverage draws them in, they also like keeping abreast of national and international events. The entertainment section is key component of their Saturday read. Readers are loyal and trust the paper.

COST PER THOUSAND

COST PER THOUSAND
R465.00

INTERNET ACCESS

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64%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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47% 53%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R9 149

READERSHIP AND CIRCULATION

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READERSHIP: 91,000
CIRCULATION: 14,973

AGE GROUPS

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20% 28% 22% 30%
15-24 25-34 35-49 50+

RACE

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73% 6% 2% 19%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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71% 6% 23%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
4%
LSM
5-6
21%
LSM
7-8
29%
LSM
9-10
45%

WORK STATUS

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55%
WORKING

EDUCATION

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31% 35% 35%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 0%
kzn KWAZULU NATAL: 3%
ec EASTERN CAPE: 95%
wc WESTERN CAPE: 5%
nc NORTHERN CAPE: 0%
fs FREE STATE: 0%
nw NORTH WEST: 0%
mpum MPUMALANGA: 0%
limp LIMPOPO: 0%

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PSYCHOGRAPHICS:

Saturday Dispatch readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow a sense of well-being and belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics6