Daily Dispatch Readership

Editor: Sibusiso Ngalwa
Format: Broadsheet
Distribution: Eastern Cape
Pub. handle:@Dispatch_DD

Overview

The East London daily. Daily Dispatch remains the Eastern Cape’s biggest selling daily newspaper covering the eastern sector of the Eastern Cape – a vast geographical area which stretches from the Kowie River in Port Alfred through to Aliwal North on the Orange River and all the way down to the KwaZulu Natal border. Independent research shows that readers find the publication indispensable. Readers are young, black, ambitious and of the up-and-coming generation, while established readers are older, white and wealthier. All are fiercely loyal and trust the information carried daily.

COST PER THOUSAND

COST PER THOUSAND
R181.12

INTERNET ACCESS

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66%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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57% 43%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R9 208

READERSHIP AND CIRCULATION

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READERSHIP: 267,000
CIRCULATION: 17,958
*EXCLUSIVE READERSHIP 210,000  (80%)

AGE GROUPS

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18% 25% 26% 31%
15-24 25-34 35-49 50+

RACE

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82% 5% 1% 12%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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80% 5% 15%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
1-4
7%
LSM
5-6
26%
LSM
7-8
34%
LSM
9-10
34%

WORK STATUS

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53%
WORKING

EDUCATION

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26% 42% 32%
UP TO SOME HIGH MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG: 0%
kzn KWAZULU NATAL: 0%
ec EASTERN CAPE: 100%
wc WESTERN CAPE: 0%
nc NORTHERN CAPE: 0%
fs FREE STATE: 0%
nw NORTH WEST: 0%
mpum MPUMALANGA: 0%
limp LIMPOPO: 0%

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PSYCHOGRAPHICS:

Daily Dispatch readers read this title mostly to be informed, and to be able to communicate and interact. Local knowledge is important to allow for a sense of belonging within the Eastern Cape community. Family and parenting is very important to these readers, as well as region’s environment and the lifestyle it supports.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics