Business Day Readership

Editor: Lukanyo Mnyanda
Twitter: @LukanyoMnyanda
Format: Broadsheet
Distribution: National
Pub. handle: @BDLiveSA

Overview

Business Day is South Africa’s most influential and respected daily newspaper, offering incisive coverage of business, politics, labour and other current affairs, written by some of the country’s award winning journalists. As Business Day is targeted at a niche audience there is very little wastage when placing advertising aimed at our impressive audience.

INTERNET ACCESS

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84%
OF READERS HAVE ACCESSED
THE INTERNET IN THE PAST 4 WEEKS

GENDER

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77% 23%
MALE FEMALE

PERSONAL INCOME

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AVERAGE PERSONAL INCOME
R68 152

READERSHIP AND CIRCULATION

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READERSHIP: 83,000
CIRCULATION: 20,313

AGE GROUPS

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10% 10% 52% 28%
15-24 25-34 35-49 50+

RACE

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72% 7% 4% 17%
BLACK COLOURED INDIAN WHITE

LANGUAGE

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66% 5% 20%
ANY AFRICAN LANGUAGE AFRIKAANS/ BILINGUAL ENGLISH / OTHER EUROPEAN

LIVING STANDARDS MEASURE

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LSM
7-8
28%
LSM
9-10
66%

WORK STATUS

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76%
WORKING

EDUCATION

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12% 23% 65%
UP TO MATRIC MATRIC TERTIARY

READERSHIP BY PROVINCE

Gauteng GAUTENG:51%
kzn KWAZULU NATAL: 12%
ec EASTERN CAPE: 7%
wc WESTERN CAPE: 16%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 2%
mpum MPUMALANGA: 3%
limp LIMPOPO: 4%
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PSYCHOGRAPHICS:

Business Day readers are the high achievers of South African business. Psychographically our readers are successful, active and receptive to new ideas, liberal, freethinking, independent, self-advancing and materialistic. They are creative and analytical thinkers, technologically inquisitive, keep up to date and are critical consumers.

Business Day is a highly effective communication tool which should form part of any Investor Relations campaign. We will ensure your message is delivered to the right audience. By using Business Day, you will keep your current investors informed while recruiting new ones.

Sources: AMPS 2016, ABC Oct-Dec2017, Effective Measure Stats January 2018, Google Analytics