Times Live Readership

Overview

Times LIVE is one of the fastest growing websites in the South African market and caters to a loyal South African audience hungry for breaking news, quality journalism and the opportunity to engage and be more informed. Times LIVE is the online home of Sunday Times and The Times.

INTERNET ACCESS LOCATIONS

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HOME: 49%
WORKPLACE: 45%
EDUCATION FACILITY/LIBRARY: 4%
INTERNET CAFE: 2%
SMART PHONES: 13%
TABLET: 7%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 5%
1600 – 11999: 16%
12000 – 29999: 27%
30000 – 70000: 26%

WORKING STATUS

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WORKING
88%

INTERNET STATS

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UNIQUE BROWSERS: 3 569 596
PAGE VIEWS: 20 342 680

INTERNET CONNECTION TYPE

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44% 39%
ADSL WIRELESS NETWORK
34% 13%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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20% 21%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
33% 24%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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46% 47% 5%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
69% 31%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 29% ENGLISH: 68%
ISINDEBELE: 2% ISIXHOSA: 10%
ISIZULU: 15% SEPEDI: 8%
SESOTHO: 8% SETSWANA: 8%
SISWATI: 2% TSHIVENDA: 3%
XITSONGA: 3%

HOME OWNERSHIP

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44% 34%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
8% 21% 32% 39%

RACE

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48% 4% 4% 36%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 49%
I REGULARLY BUY ORGANIC FOOD: 28%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 48%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 14%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 52%
I PLAY LOTTERY / SCRATCH CARD GAMES: 13%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG:51%
kzn KWAZULU NATAL: 12%
ec EASTERN CAPE: 7%
wc WESTERN CAPE: 16%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 2%
mpum MPUMALANGA: 3%
limp LIMPOPO: 4%

ITEMS PURCHASE VIA INTERNET

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38%
DVDS, VIDEOS, MUSIC
48%
BOOKS
48%
TICKETS FOR SHOWS OR SPORT EVENTS
9%
TOYS AND GAMES
2%
ART OBJECTS
27%
SOFTWARE
11%
COMPUTERS
 
5%
PC OR CONSOLE VIDEO GAMES
8%
MASS MARKET ELECTRONICS
9%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
20%
FLOWERS/GIFTS
10%
HEALTH AND BEAUTY PRODUCTS
16%
CLOTHES AND SPORTS CLOTHES
11%
FOOD
 
5%
ALCOHOLIC BEVERAGES
54%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
19%
HOLIDAY PACKAGE
42%
HOTEL RESERVATION
8%
CARS, MOTORBIKES, BICYCLE
5%
REAL ESTATE/PROPERTY
20%
NONE OF THE ABOVE

USE THE INTERNET FOR

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

16%
BLOGGING
30%
JOB SEARCH
28%
DIRECTORY SERVICES
2%
GAMBLING
55%
SOCIAL NETWORKING
88%
E-MAIL
24%
INSTANT MESSAGING
 
17%
CHAT
28%
MUSIC DOWNLOADS
14%
PODCAST/VIDEO DOWNLOADS
37%
SHOPPING
72%
BANKING
8%
SHARE TRADING
75%
RESEARCH/OBTAINING INFORMATION
 
16%
LISTEN TO THE RADIO ONLINE
16%
WATCH TV AND VIDEOS ONLINE
83%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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