Sunday World Website Readership

Overview

South Africa’s original tabloid, Sunday World is a young, exciting and unrelenting weekly newspaper featuring a team of top journalists who speak the language of the people in the street as well as those in the corridors of power.

A feisty, high-quality “infotainment” product reflecting the world and aspirations of its young black readers. Think breaking celebrity news, socially relevant topical issues, lively news reportage, superb sports coverage and fun-flavoured stories that connect readers in to what’s happening around the corner, around the country and the world.

INTERNET ACCESS LOCATIONS

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HOME: 15%
WORKPLACE: 73%
EDUCATION FACILITY/LIBRARY: –%
INTERNET CAFE: 2%
SMART PHONES: 45%
TABLET: 35%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 13%
1600 – 11999: 25%
12000 – 29999: 27%
30000 – 70000: 7%

WORKING STATUS

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WORKING
84%

INTERNET STATS

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UNIQUE BROWSERS: 548 500
PAGE VIEWS: 3 005 093

INTERNET CONNECTION TYPE

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26% 30%
ADSL WIRELESS NETWORK
30% 18%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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16% 29%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
34% 19%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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54% 40% 3%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
60% 40%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 10% ENGLISH: 45%
ISINDEBELE: 3% ISIXHOSA: 18%
ISIZULU: 30% SEPEDI: 19%
SESOTHO: 18% SETSWANA: 20%
SISWATI: 5% TSHIVENDA: 6%
XITSONGA: 8%

HOME OWNERSHIP

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35% 38%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
-% 36% 56% 8%

RACE

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96% -% -% 2%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 50%
I REGULARLY BUY ORGANIC FOOD: –%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 50%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 25%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 25%
I PLAY LOTTERY / SCRATCH CARD GAMES: –%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 59%
kzn KWAZULU NATAL: 5%
ec EASTERN CAPE: 5%
wc WESTERN CAPE: 4%
nc NORTHERN CAPE: 1%
fs FREE STATE: 1%
nw NORTH WEST: 10%
mpum MPUMALANGA: 10%
limp LIMPOPO: 3%

ITEMS PURCHASE VIA INTERNET

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25%
DVDS, VIDEOS, MUSIC
-%
BOOKS
50%
TICKETS FOR SHOWS OR SPORT EVENTS
-%
TOYS AND GAMES
-%
ART OBJECTS
-%
SOFTWARE
25%
COMPUTERS
 
-%
PC OR CONSOLE VIDEO GAMES
25%
MASS MARKET ELECTRONICS
25%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
-%
FLOWERS/GIFTS
25%
HEALTH AND BEAUTY PRODUCTS
13%
CLOTHES AND SPORTS CLOTHES
-%
FOOD
 
-%
ALCOHOLIC BEVERAGES
-%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
25%
HOLIDAY PACKAGE
25%
HOTEL RESERVATION
25%
CARS, MOTORBIKES, BICYCLE
25%
REAL ESTATE/PROPERTY
50%
NONE OF THE ABOVE

USE THE INTERNET FOR

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50%
BLOGGING
25%
JOB SEARCH
25%
DIRECTORY SERVICES
-%
GAMBLING
25%
SOCIAL NETWORKING
100%
E-MAIL
25%
INSTANT MESSAGING
 
25%
CHAT
-%
MUSIC DOWNLOADS
-%
PODCAST/VIDEO DOWNLOADS
25%
SHOPPING
50%
BANKING
-%
SHARE TRADING
50%
RESEARCH/OBTAINING INFORMATION
 
-%
LISTEN TO THE RADIO ONLINE
-%
WATCH TV AND VIDEOS ONLINE
50%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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