Sowetan Live Readership

Overview

Sowetan brings ‘The Soul Truth’ to readers who are ‘In the Know, On the Move’. Monday to Friday, this strong brand will bring you the best news complemented by need-to-know information from the world of politics, comprehensive local soccer coverage plus helpful consumer, relationships and lifestyle advice.

INTERNET ACCESS LOCATIONS

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HOME: 19%
WORKPLACE: 73%
EDUCATION FACILITY/LIBRARY: 2%
INTERNET CAFE: 2%
SMART PHONES: 14%
TABLET: 3%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 7%
1600 – 11999: 23%
12000 – 29999: 39%
30000 – 70000: 13%

WORKING STATUS

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WORKING
86%

INTERNET STATS

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

 

UNIQUE BROWSERS: 1 752 838
PAGE VIEWS: 13 953 820

INTERNET CONNECTION TYPE

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28% 32%
ADSL WIRELESS NETWORK
31% 17%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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18% 28%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
33% 19%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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51% 43% 4%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
63% 37%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 14% ENGLISH: 48%
ISINDEBELE: 3% ISIXHOSA: 16%
ISIZULU: 26% SEPEDI: 16%
SESOTHO: 16% SETSWANA: 18%
SISWATI: 5% TSHIVENDA: 7%
XITSONGA: 7%

HOME OWNERSHIP

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38% 36%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

15 – 24 25 – 34 35 – 49 50+
6% 37% 44% 12%

RACE

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91% 2% 0% 2%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 17%
I REGULARLY BUY ORGANIC FOOD: 16%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 41%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 10%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 20%
I PLAY LOTTERY / SCRATCH CARD GAMES: 24%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 63%
kzn KWAZULU NATAL: 4%
ec EASTERN CAPE: 2%
wc WESTERN CAPE: 4%
nc NORTHERN CAPE: 1%
fs FREE STATE: 3%
nw NORTH WEST: 7%
mpum MPUMALANGA: 7%
limp LIMPOPO: 10%

ITEMS PURCHASE VIA INTERNET

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16%
DVDS, VIDEOS, MUSIC
19%
BOOKS
23%
TICKETS FOR SHOWS OR SPORT EVENTS
5%
TOYS AND GAMES
0%
ART OBJECTS
11%
SOFTWARE
7%
COMPUTERS
 
3%
PC OR CONSOLE VIDEO GAMES
4%
MASS MARKET ELECTRONICS
6%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
5%
FLOWERS/GIFTS
8%
HEALTH AND BEAUTY PRODUCTS
11%
CLOTHES AND SPORTS CLOTHES
7%
FOOD
 
3%
ALCOHOLIC BEVERAGES
19%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
13%
HOLIDAY PACKAGE
21%
HOTEL RESERVATION
5%
CARS, MOTORBIKES, BICYCLE
5%
REAL ESTATE/PROPERTY
46%
NONE OF THE ABOVE

USE THE INTERNET FOR

Advertise in Newspapers, Online, Magazines, TV or Radio with Times Media. View Readership Figures and Rate Cards

11%
BLOGGING
50%
JOB SEARCH
22%
DIRECTORY SERVICES
3%
GAMBLING
44%
SOCIAL NETWORKING
78%
E-MAIL
23%
INSTANT MESSAGING
 
25%
CHAT
20%
MUSIC DOWNLOADS
7%
PODCAST/VIDEO DOWNLOADS
21%
SHOPPING
49%
BANKING
4%
SHARE TRADING
51%
RESEARCH/OBTAINING INFORMATION
 
13%
LISTEN TO THE RADIO ONLINE
11%
WATCH TV AND VIDEOS ONLINE
69%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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