SA Home Owner Website Readership

Overview

SA Home Owner is the home owner’s reference guide to ideas, inspiration, information and innovation in home, design and decor. Offering insights into SA’s most beautiful properties, keeping readers up to date with local and international trends, and sharing practical supplier information on who to contact to create the home you have always dreamed of – SA Home Owner will be with you each step of the way, and is ready to welcome you home.

INTERNET ACCESS LOCATIONS

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HOME: 9%
WORKPLACE: 23%
EDUCATION FACILITY/LIBRARY: 4%
INTERNET CAFE: –%
SMART PHONES: 31%
TABLET: 23%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 7%
1600 – 11999: 14%
12000 – 29999: 29%
30000 – 70000: 29%

WORKING STATUS

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WORKING
92%

INTERNET STATS

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UNIQUE BROWSERS: 39 000
PAGE VIEWS: 177 609
MOBILE VISITS: 32%

INTERNET CONNECTION TYPE

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49% 35%
ADSL WIRELESS NETWORK
31% 12%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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22% 24%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
31% 19%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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25% 62% 9%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
22% 78%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 33% ENGLISH: 67%
ISINDEBELE: –% ISIXHOSA: 4%
ISIZULU: 12% SEPEDI: 7%
SESOTHO: 4% SETSWANA: 9%
SISWATI: 2% TSHIVENDA: 4%
XITSONGA: 4%

HOME OWNERSHIP

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55% 27%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
5% 16% 59% 19%

RACE

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77% -% -% 15%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 48%
I REGULARLY BUY ORGANIC FOOD: 29%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 46%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 24%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 48%
I PLAY LOTTERY / SCRATCH CARD GAMES: 11%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 56%
kzn KWAZULU NATAL: 13%
ec EASTERN CAPE: 6%
wc WESTERN CAPE: 6%
nc NORTHERN CAPE: –%
fs FREE STATE: 6%
nw NORTH WEST: –%
mpum MPUMALANGA: 6%
limp LIMPOPO: 6%

ITEMS PURCHASE VIA INTERNET

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41%
DVDS, VIDEOS, MUSIC
57%
BOOKS
49%
TICKETS FOR SHOWS OR SPORT EVENTS
22%
TOYS AND GAMES
7%
ART OBJECTS
23%
SOFTWARE
14%
COMPUTERS
 
12%
PC OR CONSOLE VIDEO GAMES
7%
MASS MARKET ELECTRONICS
9%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
29%
FLOWERS/GIFTS
22%
HEALTH AND BEAUTY PRODUCTS
23%
CLOTHES AND SPORTS CLOTHES
18%
FOOD
 
9%
ALCOHOLIC BEVERAGES
46%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
31%
HOLIDAY PACKAGE
41%
HOTEL RESERVATION
8%
CARS, MOTORBIKES, BICYCLE
5%
REAL ESTATE/PROPERTY
17%
NONE OF THE ABOVE

USE THE INTERNET FOR

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14%
BLOGGING
40%
JOB SEARCH
31%
DIRECTORY SERVICES
1%
GAMBLING
64%
SOCIAL NETWORKING
93%
E-MAIL
28%
INSTANT MESSAGING
 
24%
CHAT
28%
MUSIC DOWNLOADS
14%
PODCAST/VIDEO DOWNLOADS
57%
SHOPPING
76%
BANKING
7%
SHARE TRADING
65%
RESEARCH/OBTAINING INFORMATION
 
15%
LISTEN TO THE RADIO ONLINE
21%
WATCH TV AND VIDEOS ONLINE
77%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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