Herald Live Readership

Overview

The Herald Live combines significant local news from Nelson Mandela Bay and surrounding areas with the relevance of national news. Breaking news, analysis, entertainment and opinion making is complimented with multimedia, making The Herald Live the perfect destination for local, national and world news.

INTERNET ACCESS LOCATIONS

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HOME: 3%
WORKPLACE: 4%
EDUCATION FACILITY/LIBRARY: –%
INTERNET CAFE: 11%
SMART PHONES: 10%
TABLET: 10%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 10%
1600 – 11999: 20%
12000 – 29999: 12%
30000 – 70000: 16%

WORKING STATUS

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WORKING
87%

INTERNET STATS

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UNIQUE BROWSERS: 471 748
PAGE VIEWS: 1 681 343

INTERNET CONNECTION TYPE

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49% 33%
ADSL WIRELESS NETWORK
30% 10%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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22% 19%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
31% 24%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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40% 51% 7%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
33% 67%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 38% ENGLISH: 78%
ISINDEBELE: 0% ISIXHOSA: 19%
ISIZULU: 3% SEPEDI: 0%
SESOTHO: 2% SETSWANA: 1%
SISWATI: 1% TSHIVENDA: –%
XITSONGA: 2%

HOME OWNERSHIP

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44% 34%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
9% 23% 38% 30%

RACE

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31% 12% 2% 44%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 100%
I REGULARLY BUY ORGANIC FOOD: 50%
I PRACTICE SPORTS/EXCERCISE REGULARLY: –%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: –%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: –%
I PLAY LOTTERY / SCRATCH CARD GAMES: –%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG:11%
kzn KWAZULU NATAL: 3%
ec EASTERN CAPE: 75%
wc WESTERN CAPE: 7%
nc NORTHERN CAPE: 1%
fs FREE STATE: 2%
nw NORTH WEST: 1%
mpum MPUMALANGA: 1%
limp LIMPOPO: 1%

ITEMS PURCHASE VIA INTERNET

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100%
DVDS, VIDEOS, MUSIC
-%
BOOKS
-%
TICKETS FOR SHOWS OR SPORT EVENTS
50%
TOYS AND GAMES
-%
ART OBJECTS
-%
SOFTWARE
-%
COMPUTERS
 
50%
PC OR CONSOLE VIDEO GAMES
-%
MASS MARKET ELECTRONICS
-%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
-%
FLOWERS/GIFTS
50%
HEALTH AND BEAUTY PRODUCTS
-%
CLOTHES AND SPORTS CLOTHES
-%
FOOD
 
-%
ALCOHOLIC BEVERAGES
-%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
50%
HOLIDAY PACKAGE
50%
HOTEL RESERVATION
-%
CARS, MOTORBIKES, BICYCLE
-%
REAL ESTATE/PROPERTY
-%
NONE OF THE ABOVE

USE THE INTERNET FOR

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-%
BLOGGING
50%
JOB SEARCH
-%
DIRECTORY SERVICES
-%
GAMBLING
50%
SOCIAL NETWORKING
100%
E-MAIL
50%
INSTANT MESSAGING
 
100%
CHAT
50%
MUSIC DOWNLOADS
-%
PODCAST/VIDEO DOWNLOADS
-%
SHOPPING
100%
BANKING
-%
SHARE TRADING
100%
RESEARCH/OBTAINING INFORMATION
 
-%
LISTEN TO THE RADIO ONLINE
-%
WATCH TV AND VIDEOS ONLINE
100%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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