Financial Mail Website Readership

Overview

Financial Mail provides the most comprehensive coverage of investment, business, financial, political and social trends within the business sector.

INTERNET ACCESS LOCATIONS

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HOME: 48%
WORKPLACE: 53%
EDUCATION FACILITY/LIBRARY: –%
INTERNET CAFE: –%
SMART PHONES: 15%
TABLET: 8%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 4%
1600 – 11999: 6%
12000 – 29999: 16%
30000 – 70000: 67%

WORKING STATUS

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WORKING
90%

INTERNET STATS

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UNIQUE BROWSERS: 88 979
PAGE VIEWS: 220 036
MOBILE VISITS:  41%

INTERNET CONNECTION TYPE

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46% 40%
ADSL WIRELESS NETWORK
37% 14%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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12% 17%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
34% 36%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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38% 56% 4%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
69% 31%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 27% ENGLISH: 70%
ISINDEBELE: 1% ISIXHOSA: 9%
ISIZULU: 14% SEPEDI: 10%
SESOTHO: 9% SETSWANA: 9%
SISWATI: 3% TSHIVENDA: 4%
XITSONGA: 3%

HOME OWNERSHIP

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55% 31%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
2% 20% 26% 25%

RACE

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29% 9% 2% 53%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 50%
I REGULARLY BUY ORGANIC FOOD: 39%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 83%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 33%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 89%
I PLAY LOTTERY / SCRATCH CARD GAMES: –%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 57%
kzn KWAZULU NATAL: 11%
ec EASTERN CAPE: 4%
wc WESTERN CAPE: 19%
nc NORTHERN CAPE: 2%
fs FREE STATE: –%
nw NORTH WEST: 4%
mpum MPUMALANGA: 4%
limp LIMPOPO: –%

ITEMS PURCHASE VIA INTERNET

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28%
DVDS, VIDEOS, MUSIC
61%
BOOKS
61%
TICKETS FOR SHOWS OR SPORT EVENTS
17%
TOYS AND GAMES
-%
ART OBJECTS
39%
SOFTWARE
22%
COMPUTERS
 
6%
PC OR CONSOLE VIDEO GAMES
17%
MASS MARKET ELECTRONICS
17%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
50%
FLOWERS/GIFTS
11%
HEALTH AND BEAUTY PRODUCTS
22%
CLOTHES AND SPORTS CLOTHES
17%
FOOD
 
11%
ALCOHOLIC BEVERAGES
72%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
39%
HOLIDAY PACKAGE
67%
HOTEL RESERVATION
6%
CARS, MOTORBIKES, BICYCLE
11%
REAL ESTATE/PROPERTY
17%
NONE OF THE ABOVE

USE THE INTERNET FOR

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11%
BLOGGING
22%
JOB SEARCH
39%
DIRECTORY SERVICES
-%
GAMBLING
67%
SOCIAL NETWORKING
89%
E-MAIL
28%
INSTANT MESSAGING
 
17%
CHAT
33%
MUSIC DOWNLOADS
33%
PODCAST/VIDEO DOWNLOADS
44%
SHOPPING
61%
BANKING
11%
SHARE TRADING
78%
RESEARCH/OBTAINING INFORMATION
 
22%
LISTEN TO THE RADIO ONLINE
28%
WATCH TV AND VIDEOS ONLINE
89%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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