Dispatch Live Readership

Overview

The Daily Dispatch website is a breaking news website focused mainly on the Eastern Cape, featuring live Twitter and Facebook feeds as well as links to the Daily Dispatch E edition.

INTERNET ACCESS LOCATIONS

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HOME: 37%
WORKPLACE: 43%
EDUCATION FACILITY/LIBRARY: 1%
INTERNET CAFE: 1%
SMART PHONES: 15%
TABLET: 16%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 4%
1600 – 11999: 20%
12000 – 29999: 37%
30000 – 70000: 25%

WORKING STATUS

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WORKING
88%

INTERNET STATS

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UNIQUE BROWSERS: 253 209
PAGE VIEWS: 1 030 437

INTERNET CONNECTION TYPE

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38% 29%
ADSL WIRELESS NETWORK
30% 12%
MOBILE NETWORK MOBILE INTERNET (WAP)

EDUCATION

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19% 21%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
31% 17%
UNDERGRADUATE POSTGRADUATE

MARITAL STATUS

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42% 51% 4%
SINGLE MARRIED DIVORCED

GENDER

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MALE FEMALE
49% 51%

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 17% ENGLISH: 66%
ISINDEBELE: 2% ISIXHOSA: 42%
ISIZULU: 12% SEPEDI: 3%
SESOTHO: 4% SETSWANA: 2%
SISWATI: 1% TSHIVENDA: 2%
XITSONGA: 3%

HOME OWNERSHIP

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40% 39%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

AGE

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15 – 24 25 – 34 35 – 49 50+
2% 30% 48% 29%

RACE

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52% 3% 2% 41%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 36%
I REGULARLY BUY ORGANIC FOOD: 17%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 44%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 8%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 32%
I PLAY LOTTERY / SCRATCH CARD GAMES: 19%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG: 9%
kzn KWAZULU NATAL: 1%
ec EASTERN CAPE: 81%
wc WESTERN CAPE: 7%
nc NORTHERN CAPE: –%
fs FREE STATE: 1%
nw NORTH WEST: 1%
mpum MPUMALANGA: 1%
limp LIMPOPO: –%

ITEMS PURCHASE VIA INTERNET

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25%
DVDS, VIDEOS, MUSIC
40%
BOOKS
29%
TICKETS FOR SHOWS OR SPORT EVENTS
18%
TOYS AND GAMES
-%
ART OBJECTS
18%
SOFTWARE
7%
COMPUTERS
 
-%
PC OR CONSOLE VIDEO GAMES
4%
MASS MARKET ELECTRONICS
7%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
14%
FLOWERS/GIFTS
7%
HEALTH AND BEAUTY PRODUCTS
14%
CLOTHES AND SPORTS CLOTHES
18%
FOOD
 
7%
ALCOHOLIC BEVERAGES
46%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
7%
HOLIDAY PACKAGE
21%
HOTEL RESERVATION
18%
CARS, MOTORBIKES, BICYCLE
7%
REAL ESTATE/PROPERTY
32%
NONE OF THE ABOVE

USE THE INTERNET FOR

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-%
BLOGGING
36%
JOB SEARCH
25%
DIRECTORY SERVICES
4%
GAMBLING
36%
SOCIAL NETWORKING
82%
E-MAIL
18%
INSTANT MESSAGING
 
11%
CHAT
18%
MUSIC DOWNLOADS
7%
PODCAST/VIDEO DOWNLOADS
25%
SHOPPING
54%
BANKING
4%
SHARE TRADING
61%
RESEARCH/OBTAINING INFORMATION
 
18%
LISTEN TO THE RADIO ONLINE
14%
WATCH TV AND VIDEOS ONLINE
79%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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