Businessday.co.za Readership

Overview

Businessday.co.za is the digital identity of Business Day newspaper, including the website, mobile device apps and a mobile site. These products offer quality reporting throughout the day, seven days a week, breaking the news with stories, newsletters, SMS alerts and other notifications, and multimedia such as video and slideshows. There are also opinion pieces, analysis, columnists, sport, cartoons and much more.

INTERNET STATS

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UNIQUE BROWSERS: 655 433
PAGE VIEWS: 2 440 819
MOBILE VISITS: 41%

WORKING STATUS

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WORKING
89%

INTERNET ACCESS LOCATIONS

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HOME: 35%
WORKPLACE: 31%
EDUCATION FACILITY/LIBRARY: 1%
INTERNET CAFE: 2%
SMART PHONES: 31%
TABLET: 19%

MONTHLY HOUSEHOLD INCOME BEFORE TAX

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FROM 499 – 1599: 2%
1600 – 11999: 8%
12000 – 29999: 17%
30000 – 70000: 26%

GENDER

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MALE FEMALE
77% 23%

MARITAL STATUS

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41% 51% 5%
SINGLE MARRIED DIVORCED

EDUCATION

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17% 18%
MATRIC TECHNICAL COLLEGE
(UNDER) GRADUATE
32% 30%
UNDERGRADUATE POSTGRADUATE

INTERNET CONNECTION TYPE

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46% 38%
ADSL WIRELESS NETWORK
38% 13%
MOBILE NETWORK MOBILE INTERNET (WAP)

AGE

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15 – 24 25 – 34 35 – 49 50+
5% 11% 31% 52%

HOME OWNERSHIP

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50% 31%
YES (INCLUDING, PAYING IT OFF) NO, RENTING (PRIVATELY)

SPOKEN LANGUAGES AT HOME

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AFRIKAANS: 31% ENGLISH: 69%
ISINDEBELE: 1% ISIXHOSA: 8%
ISIZULU: 13% SEPEDI: 7%
SESOTHO: 8% SETSWANA: 7%
SISWATI: 2% TSHIVENDA: 2%
XITSONGA: 3%

RACE

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26% 3% 3% 61%
BLACK COLOURED INDIAN WHITE

PERSONAL ACTIVITIES

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I CARE FOR A PET: 49%
I REGULARLY BUY ORGANIC FOOD: 24%
I PRACTICE SPORTS/EXCERCISE REGULARLY: 70%
I RECEIVE BEAUTY/SPA TREATMENTS REGULARLY: 9%
I TRAVEL IN THE COUNTRY AND/OR ABROAD BY PLANE: 70%
I PLAY LOTTERY / SCRATCH CARD GAMES: 4%

GEOGRAPHIC LOCATIONS

Gauteng GAUTENG:6%
kzn KWAZULU NATAL: 10%
ec EASTERN CAPE: 5%
wc WESTERN CAPE: 19%
nc NORTHERN CAPE: 1%
fs FREE STATE: 2%
nw NORTH WEST: 2%
mpum MPUMALANGA: 2%
limp LIMPOPO: 2%

ITEMS PURCHASE VIA INTERNET

ITEMS PURCHASED VIA INTERNET

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48%
DVDS, VIDEOS, MUSIC
66%
BOOKS
67%
TICKETS FOR SHOWS OR SPORT EVENTS
16%
TOYS AND GAMES
3%
ART OBJECTS
44%
SOFTWARE
11%
COMPUTERS
 
7%
PC OR CONSOLE VIDEO GAMES
17%
MASS MARKET ELECTRONICS
10%
RINGTONE, GAMES OR ICONS FOR MOBILE PHONES
31%
FLOWERS/GIFTS
14%
HEALTH AND BEAUTY PRODUCTS
16%
CLOTHES AND SPORTS CLOTHES
16%
FOOD
 
15%
ALCOHOLIC BEVERAGES
73%
TRAVEL TICKETS: BUS, TRAIN, FLIGHTS, BOAT
32%
HOLIDAY PACKAGE
70%
HOTEL RESERVATION
7%
CARS, MOTORBIKES, BICYCLE
4%
REAL ESTATE/PROPERTY
11%
NONE OF THE ABOVE

USE THE INTERNET FOR

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10%
BLOGGING
20%
JOB SEARCH
39%
DIRECTORY SERVICES
1%
GAMBLING
48%
SOCIAL NETWORKING
92%
E-MAIL
32%
INSTANT MESSAGING
 
23%
CHAT
33%
MUSIC DOWNLOADS
22%
PODCAST/VIDEO DOWNLOADS
59%
SHOPPING
84%
BANKING
29%
SHARE TRADING
82%
RESEARCH/OBTAINING INFORMATION
 
25%
LISTEN TO THE RADIO ONLINE
18%
WATCH TV AND VIDEOS ONLINE
90%
READING NEWS/MAGAZINE ARTICLES ONLINE

Source: Effective Measure SA August 2015

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