Tiso Blackstar Motoring Rate Card

CIRCULATION AND READERSHIP

BUSINESS DAY MOTOR NEWS LIFESTYLE MOTORING IGNITION LIVE SOWETAN MOTORING WORLD OF WHEELS DISPATCH MOTORING
Circulation
23614 47000 subscribers 39 882 / 48 936 – 88 818 20 387 20763
Readership: 142 000 Subs base = 39% of ST circulation Readership: 2 239 000 Readership: 205 000 Readership: 251 000
Total Tiso Blackstar Motoring Circulation: 200 582
Tiso Blackstar Motoring Reach: 2 837 000
Reader Profile
54.3% LSM 9-10 38.9% LSM 9-10 38.3% LSM 9-10 44.4% LSM 5-6 35.7% LSM 9-10 29.3% LSM 9-10
21% LSM 7-8 33.4% LSM 7-8 33.6% LSM 7-8 28.3% LSM 7-8 38.2% LSM 7-8 33.7% LSM 7-8
High Achievers of SA Business Decision Makers Affluent, Educated Readers / Goal Orientated Readers Workplace advancement seekers  Parenting and local knowledge focused
Source: AMPS 2015AB

READER PROFILE

1 820 000 readers personally own, use, or maintain a vehicle
BASED ON THOSE WHO READ THESE PUBLICATIONS AND PERSONALLY OWN A CAR:
25% have a university degree
24% have a diploma / degree
61% are LSM 9-10
64% are the head of the household
66% are married / living together
67% work full time
68% are male
79% have accessed the internet in the last 7 days
95% are decision makers when it comes to cars
DECISION MAKERS VIEWING NEWSPAPERS AS THE MOST USEFUL SOURCE: 2 IN 5 CAR BUYING DECISION MAKERS (FUTUREFACT2014)
Average household income = R31 666 in comparison to R12 015 in the total population
Average personal income = R18 443 in comparison to R5 907 in the total population
Average age = 44
BASED ON THOSE WHO READ THE TISO BLACKSTAR MOTORING TITLES AND PERSONALLY OWN A CAR (1715 000 READERS):
Just over half of these bought their cars new (54%)
75% own a car or sedan and
25% bought new tyres in the last 12 months
15% bought a car battery in the last 12 months
Over half have two or more vehicles in the household
Close to half their vehicles are fitted with vehicle recovery systems
THE TOP 7 VEHICLE BRANDS OWNED BY THESE READERS:
Toyota
Volkswagen
Nissan
BMW
Mercedes-Benz
Hyundai
Ford
PETROL STATION USED MOST OFTEN:
BRAND READERS
Engen 37%
BP 16%
Shell 13%
Caltex 13%
Sasol 12%
VEHICLE RECOVERY USED:
BRAND READERS
Tracker 16%
Ctrack 11%
Netstar 8%
Cartrack 7%
(Source: AMPS 2015BA)

TISO BLACKSTAR MOTORING RATES

Business Day Motor News Rates 2018
Weekly
Basic rate R311 (psccm)
Broadsheet
DPS 54×20 790mm (w) x 540mm(h) R 335 880 Incl. agency & excl. Vat
Full Page 54×10 379mm(w) x 540mm(h) R 167 972
Half Page 27×10 379mm(w) x 270mm(h) R 83 986
1/4 Page 27×5 187mm(w) x 270mm(h) R 41 993
Booking deadline: 4 days prior to publication (Friday 11:00am)
Material deadline: 2 days prior to publication (Tuesdays at 11:00am)
Cancellation: Any cancellations after 12:00 on the day of the booking deadline will be charged at 100% cancellation fee
 
Sowetan Motoring Rates 2018
Weekly
Basic rate R 214 (psccm)
Tabloid
DPS 39×16 548mm(w) x 390mm(h) R 133 536 Incl. agency & excl. Vat
Full Page 39×8 261mm (w) x 390mm(h) R 66 768
Half Page 20×8 261mm(w) x 200mm(h) R 34 240
1/4 Page 20×4 259mm (w) x 95mm (h) R 17 120
Booking deadline: 4 days prior to publication (Monday at 17:00)
Material deadline: 2 days prior to publication (Wednesday at 11:00)
Cancellation: Any cancellations after 12:00 on the day of the booking deadline will be charged at 100% cancellation fee
 
Sunday Times Lifestyle Motoring 2018
Monthly
Basic rate R 420 (psccm)
Tabloid
DPS 39×16 548mm(w) x 381mm(h) R 262 080 Incl. agency & excl. Vat
Full Page 39×8 259mm (w) x 381mm(h) R 131 040
Half Page 20×8 261mm(w) x 200mm(h) R 67 200
1/4 Page 20×4 259mm (w) x 95mm (h) R 33 600
Booking deadline: 2nd Tuesday of every month
Material deadline: 2nd Friday of every month
Cancellation: Any cancellations after 12:00 on the booking deadline will be charged at 100% cancellation fee
 
The Herald World of Wheels News Rates 2018
Weekly
Basic rate R 171 (psccm)
Broadsheet
DPS 54×20 790mm(w) x 540mm(h) R 184 680 Incl. agency & excl. Vat
Full Page 54×10 379mm (w) x 540mm(h) R 92 340
Half Page 27×10 379mm(w) x 270mm(h) R 46 170
1/4 Page 27×5 187mm (w) x 270mm (h) R 23 085
Booking deadline: 4 days prior to publication (Monday 11:00am)
Material deadline: 3 days prior to publication (Tuesdays at 11:00am)
Cancellation: Any cancellations after 12:00 on the day of the booking deadline will be charged at 100% cancellation fee
 
Daily Dispatch Motoring Rates 2018
Weekly
Basic rate R 153 (psccm)
Broadsheet
DPS 54×20 790mm(w) x 540mm(h) R 165 240 Incl. agency & excl. Vat
Full Page 54×10 379mm (w) x 540mm(h) R 82 620
Half Page 27×10 379mm(w) x 270mm(h) R 41 310
1/4 Page 27×5 187mm (w) x 270mm (h) R 20 655
Booking deadline: 4 days prior to publication (Monday at 11:00)
Material deadline: 3 days prior to publication (Wednesday at 11:00)
Cancellation: Any cancellations after 12:00 on the day of the booking deadline will be charged at 100% cancellation fee