Sowetan Rate Card

Editor: Philani Mgwaba
Format: Tabloid
Distribution: National
Twitter: @SowetanLive

Overview

Not just a fearless advocate of political truth and national development, but also a proud promoter of personal liberation, a champion of lifestyle development, a doyen of enhanced entertainment options and an inspired innovator of information exchange. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be – ‘in the know and on the move.’ Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. Some restyling includes an increased news count from 36 to 70 articles – much more international coverage and some cool insights from hot new columnists, a short sharp injection of what’s hot and who’s not, page three infotainment, wine club reviews, and Time-out entertainment section on Fridays, with the gig guide to tell you what to do on the weekend, broader and more pages of sports coverage including not only local and international soccer, but golf, rugby, formula one racing. Sowetan Job Market, published every Tuesday, guides our readers to the top of their careers.

COLUMN CONFIGURATION (8 COLUMN TABLOID)

Column Width
1 Col 30 mm
2 Col 63 mm
3 Col 96 mm
4 Col 129 mm
5 Col 162 mm
6 Col 195 mm
7 Col 228 mm
8 Col 261 mm
Tabloid DTS is 39 x 16 (390mm in height x 540mm in width) which includes 18mm gutter

MAIN BODY RATES (INCLUDING TIMEOUT AND EDUCATION)

INCLUDING TIMEOUT AND EDUCATION) Rate (psccm)
Full colour R 399.00
One Spot colour R 309.00
Black & White R 240.00
REGIONAL RATES B/W SPOT FULL COLOUR
KZN R 126.00 R 148.00 R 167.00
Gauteng, Limpopo, North West, Mpumalanga R 194.00 R 258.00 R 344.00
Free State & Northern Cape R 126.00 R 148.00 R 167.00
Eastern & Western Cape R 113.00 R 134.00 R 151.00
SPECIAL POSITIONS
Ear Space (5×2) FC Rate +200%
Front page solus (7×8)/(10×8) FC Rate +200%
Page 2 & 3 facing pages Rate +50%
Page 3 solus (max 20×8) FC Rate +50%
Back page solus (10×8)- Sport FC Rate +50%
B/W SPOT FULL
AUCTIONS R 218.00 R 279.00 R 374.00
TENDERS R 201.00 R 254.00 R 324.00
LEGALS/CLASSIFIEDS DISPLAY R 201.00 R 254.00 R 324.00
GUARANTEED POSITIONS Rate +25%
Sowetan Wrap Rate on Request
JOB MARKET/WORLD OF JOBS COMBO R 377.00 R 452.00 R 471.00
Booking deadline: 3 working days prior to publication
Material deadline: 2 working days prior to publication
Cancellation deadline: 3 working days prior to publication
Cancellation Fee: 50% 2 days prior to publication and 100% 1 day prior to publication

SOWETAN MOTORING MAIN BODY

Rate (psccm)
Full Color R268.00
One Spot Colour R213.00
Black and White R170.00
Booking deadline: 4 days prior to publication (Monday at 17.00)
Material deadline: 2 days prior to publication (Wednesday at 11.00)
Cancellation deadline: Any cancellations after 12.00 on the day of the booking deadline will be charged at 100% cancellation fee

SOWETAN MOTORING OPI

OPI (Outside Printed Inserts) – Per Thousand
PRODUCT SIZE PAGING            
4 to 8 8 to 16 16 to 24 24 to 32 32 to 48 48 to 64 +64
Inserts Tabloid R 776.00 R 834.00 R 893.00 R 947.00 R 1 003.00 R 1 054.00 R 1 127.00
A4 R 710.00 R 752.00 R 792.00 R 840.00 R 891.00 R 945.00 R 1 000.00
A5 R 903.00 R 957.00 R 1 015.00
Wrap
(4 x Tabloid)
Production TBA
Per thousand Media Cost R 650.00

CLASSIFIED RATES

CLASSIFIED RATES   Rate (psccm)
CLASSIFIED LINAGE (5.5 POINT) TRADE& PRIVATE
1 – 3 insertions R 194.00
4 or more insertions R 157.00
Tenders R 180.00
Vacancies R 180.00
Sales in execution R 144.00
Creditors & debtors (Per advertisement) R 632.00
Liquidation & distribution (Per advertisement) R 632.00
Insolvencies(Per advertisement) R 632.00
Town planning (Per advertisement) R 678.00
Liquor act (Per advertisement) R 587.00
Divorce Notices (per advertisement) R 1 236.00
Petroleum Licenses (per advertisement) R 1 648.00
Funeral Notices
— Trade (Per advertisement) R 361.00
— Private (Per advertisement) Sowetan R 330.00
B/W SPOT FULL COLOUR
LEGALS/CLASSIFIEDS DISPLAY R 201.00 R 254.00 R 324.00

SPECIAL POSITIONS

SPECIAL POSITIONS Rate (psccm)
U-Shape Rate +30%
Inverted T-Shape Rate +40%
H- Shape (only in Sports Section) Rate +30%
L- Shape Rate +30%
Island, Checkerboard, Earspace Rate +50%
Booking deadline: 12:00, 2 days prior to publication      
Material deadline: 12:00, 2 days prior to publication
Payment deadline: 10:00, 2 days prior to publication
Tel: 011 280 3431

OPI (OUTSIDE PRINTED INSERTS) - PER THOUSAND

OPI (Outside Printed Inserts) – Per Thousand
PRODUCT SIZE PAGING            
4 to 8 8 to 16 16 to 24 24 to 32 32 to 48 48 to 64 +64
Inserts Tabloid R 731.00 R 786.00 R 843.00 R 893.00 R 947.00 R 1 001.00 R 1 063.00
A4 R 670.00 R 709.00 R 748.00 R 792.00 R 839.00 R 890.00 R 943.00
A5 R 852.00 R 901.00 R 956.00

All prices exclude VAT

A) For spend exceeding R 300,000 per annum, rates will be linked to RoP contractual spend discount. B) For spend less than R 300,000 per annum, rates will be negotiated separately based on client OPI spend. Inserts terms and conditions can be viewed in the specifications, terms and conditions document available at www.Tmadroom.co.za